Tuesday, August 17, 2010
HOW TO ORGANIZE A PROFITABLE SEMINAR
The essence of organizing a seminar is to ensure profitability and publicity of your niche market.
Successfully hosting a seminar is not a mean task, as so many things need to be put in place.
There are two types of seminars
--Free seminar
--Paid seminar
FREE SEMINARS are basically used to create awareness before going to organize a paid seminar. Some of the basic things to consider when organizing a seminar are:
#1: VENUE TO BE USED
The venue to be used most be centrally located and be easily accessible to participants.
It most also be well equipped with good sound system and proper ventilation.
It can be a church, a guesthouse, a hotel or even a school hall.
#2: SEMINAR FEE
The organizers of the seminar and perhaps in collaboration can fix this with the guest speakers. There is no hard and fast rule with regards to seminar fee, but the location of the seminar, the nature of the seminar; the venue of the seminar and the type of guest speaker to be invited can influence the seminar fee.
#3: PUBLICITY
The success of any program depends largely on adequate publicity.
This also applies to seminars.
Adequate publicity must be done at least a Month to the seminar date to ensure proper spread of information to interested persons.
Flyers, posters, invitation letters, banners, radio advert, television advert, town criers, sms, email and word of mouth are some of the few methods of publicity that can be deployed.
#4: DURATION OF SEMINAR
Is the seminar going to hold for three days, two days or one day?
Is the seminar going to last for six hours or even three hours?
Will each speaker be given one hour each for his or her presentation?
These are some of the salient questions that must be answered to ensure successful hosting of a seminar.
#5: KEY SPEAKERS TO BE INVITED
One must be careful to invite the right personnel’s to handle seminar topics.
There have been cases where seminar program flop due to poor presentation by key speakers.
Participant sometimes get discouraged from attending future seminars or are encouraged to attend future seminars because of the poor or good presentation by key seminar speakers.
Proper follow up must be made with key speakers on time to avoid late minute disappointments.
#6: SEMINAR MATERIALS TO BE USED
After a successful seminar, participants may want to purchase materials for the seminar.
These materials may be in form of manuals, Cd’s, CD-ROM, books, or Audio cassettes.
Organizers must ensure that these materials are prepared and made available at the venue, preferably at the registration desk.
Successfully hosting a seminar is not a mean task, as so many things need to be put in place.
There are two types of seminars
--Free seminar
--Paid seminar
FREE SEMINARS are basically used to create awareness before going to organize a paid seminar. Some of the basic things to consider when organizing a seminar are:
#1: VENUE TO BE USED
The venue to be used most be centrally located and be easily accessible to participants.
It most also be well equipped with good sound system and proper ventilation.
It can be a church, a guesthouse, a hotel or even a school hall.
#2: SEMINAR FEE
The organizers of the seminar and perhaps in collaboration can fix this with the guest speakers. There is no hard and fast rule with regards to seminar fee, but the location of the seminar, the nature of the seminar; the venue of the seminar and the type of guest speaker to be invited can influence the seminar fee.
#3: PUBLICITY
The success of any program depends largely on adequate publicity.
This also applies to seminars.
Adequate publicity must be done at least a Month to the seminar date to ensure proper spread of information to interested persons.
Flyers, posters, invitation letters, banners, radio advert, television advert, town criers, sms, email and word of mouth are some of the few methods of publicity that can be deployed.
#4: DURATION OF SEMINAR
Is the seminar going to hold for three days, two days or one day?
Is the seminar going to last for six hours or even three hours?
Will each speaker be given one hour each for his or her presentation?
These are some of the salient questions that must be answered to ensure successful hosting of a seminar.
#5: KEY SPEAKERS TO BE INVITED
One must be careful to invite the right personnel’s to handle seminar topics.
There have been cases where seminar program flop due to poor presentation by key speakers.
Participant sometimes get discouraged from attending future seminars or are encouraged to attend future seminars because of the poor or good presentation by key seminar speakers.
Proper follow up must be made with key speakers on time to avoid late minute disappointments.
#6: SEMINAR MATERIALS TO BE USED
After a successful seminar, participants may want to purchase materials for the seminar.
These materials may be in form of manuals, Cd’s, CD-ROM, books, or Audio cassettes.
Organizers must ensure that these materials are prepared and made available at the venue, preferably at the registration desk.
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