profiting from seminar business

If I had dreamt some years back that I would be actively making profit from organizing seminars, I would have concluded it was a daydream.
Unfortunately, I am wide awake and making a regular fortune from organizing seminars.
It wasn’t easy starting off on this unknown path called Seminar business, but I learnt the rope in a hard way.
It is my pleasure to share some of those secrets that can make one succeed in the Seminar Business.
There are four steps to success in the Seminar Business.
STEP1
You have to promote the seminar and get people to attend.
This is one of the most crucial steps to take if you are to profit from seminar business.
You can promote your seminar through word of mouth, posters, handbills, special Invitation to churches, youth groups and other relevant organization.
You can also use the print and electronic media if your budget can accommodate it.
STEP2
When people eventually come to your seminar, you must learn to sell your product from the platform.
You must deliver more than they bargained or paid for, and they will be left with no choice but to buy your products.
Never organize a seminar without having a product to market!
STEP3
The third most crucial step in profiting from seminar business is to develop a good database of all your seminar attendees.
You need to create two databases.
One should contain the physical address of all participants, while the second database should contain their email address and phone Numbers.
Not only do you need to capture the names and email addresses of your attendees, you need to also follow them up through regular mails.
For your email list, you need to mail them regularly so that your list does not get “cold”
Your database is the backbone of your seminar business, and you have to guard it jealously.
STEP4
One of the most important formula in seminar business is: TR=SR+PS+CB
Total Revenue equals Seminar Registration + Product Sales + Consulting Business
Two of these items can be easily generated immediately after your seminar.
Consulting jobs that you grab may go on for years after your seminar must have ended.
Seminar Registration is the Total amount of Cash you generate from people who attend your event.
Product sales are sales made at your event and at any point after the seminar from those who attended your event.
Consulting business comes in over a much longer period of time.
It is also one of your biggest channels of profit.
Understanding the above formula is the difference between profit and loss in your seminar business